LIFE OF VIKINGS DRAMATISES THE TRUE PICTURE OF THE VIKING
Premiere April 29, 2017
Throughout the world, the life of the Viking has taken hold and global interest is now greater than ever. But is the picture of the Norse warrior with his horned helmet the whole truth? This spring, the new museum Life of Vikings, will open in Stockholm. Life of Vikings is an adventure and a journey through one of history’s most mythical time periods. On 2,000 square meters in Wasahamnen on Djurgården, between the Vasa Museum and Gröna Lund Amusement Park, a dramatized tale of the Viking Age, anno 963, is being created.
Vikings have become a hallmark of Nordic history worldwide. But although there is great interest, knowledge is often limited, both among foreign tourists as well as domestically. How many know, for example, that the term Viking didn’t arrive until the 1800s at a time when Sweden wanted to create a heroic image of the Old Norse Swedish man?
– The Vikings are the most falsified figures in our country. Virtually, nothing of what the tourism industry claims about them is true. We intend to change that while providing a colourful and exciting historic tale of our ancient Nordic citizens, says Dick Harrison, a professor of history, and in charge of the historical anchorage at Life of Vikings.
The history of the Vikings is constantly rewritten as new finds and discoveries are made, and it is the current true picture that will be presented at Life of Vikings. The main attraction is Ragnfrid’s Saga, told by the old Viking woman Ragnfrid; during an 11-minute dark ride-journey inside the exhibition hall, visitors will travel through an intimate, historically rooted tale of life in the Viking Age, at home on the farm and around the world.
– Life of Vikings is a permanent museum and a world attraction in a perfect location by the water on Djurgården, opening at a time when the interest for Vikings is greater than ever. We can finally offer Swedish and foreign visitors a breath-taking ride into the Viking Age, says CEO Ulf Larsson, previously CEO of Junibacken, Parks & Resorts, Globenarenorna, and Gröna Lund.
The Life of Vikings Museum, “Vikingaliv” in Swedish, also includes an exhibition that gives a description of a time when there were neither kingdoms nor parliaments ruling the society. Here, the visitor will learn about the role of children and women, how people lived, how they cultivated crops, what they ate, as well as how they travelled to rob, steal and sell women as slaves.
Behind the initiative and the realisation of Life of Vikings, are Staffan Götestam, Screenwriter and responsible for directing, Fredrik Uhrström, Executive Chairman, LG Nilsson, Head of Design and Set Design, as well as CEO Ulf Larsson.
Opening hours and entrance fees:
Daily: 10 am – 8 pm until August 31st.
Adults: 190 Swedish kronor.
Children 7-15 years old: 120 Swedish kronor.
Young children under 7: Free entrance.
The dark ride-journey, Ragnfrid’s Saga, is recommended from the age of 7.
Contact and press photos:
Moa Abrahamsson Byström, Abby PR, email@example.com, +46 707912000.